Sponsorship Contact Info

Sponsorships At Old Dominion

Strap yourself into this great strategic opportunity. Sponsorships at ODS offer you the opportunity to leverage the excitement of NASCAR, right in your backyard.

With over 100 motor sport events held each season, make your brand standout amongst the most brand loyal fans of any sport by tapping into the entire experience.

Why Old Dominion

• Over 100 motor sports events held between April and October
• Reach over 100,000 people from the Washington DC market
• 4+ hours of captivated attention per event
• Only venue of it’s type to serve the capitol
• Variety of options
• Memorable, effective and economical
• Broad audience reach, spans multiple demographic and psychographic characteristics

NASCAR Overview

• #1 in brand loyalty
• #2 rated sport on TV
• $2.1 billion in licensed sales
• 75 million fans, 1/3 of the U.S. population
• 17 of the top 20 attended sporting events in the U.S. in 2003
• NASCAR races often draw larger crowds than a Super Bowl, NBA finals game, and the World Series combined
• Participation of more Fortune 500 companies than any other sport
• 10-month season from February through November
• NASCAR is televised weekly in more than 100 countries around the world
• NASCAR sponsors received nearly $5 billion in total exposure value in 2003America’s premier weekly stock car racing series
• Takes place at 81 short tracks across the country
• Grassroots foundation of NASCAR racing
  • Stars of tomorrow develop their skills
  • Top drivers started in the weekly series: Dale Earnhardt Jr., Dale Jarrett, Jimmy Spencer, Bobby Labonte, and Jeff Burton
• Rich 50+ year heritage
• Promoted nationally by NASCAR
• Major sponsors support series: Dodge (title), Home Depot, Craftsman, Gatorade, MBNA, Glidden, True Value, UPS, Visa, GNC, Coca-Cola, Goodyear
• NASCAR enthusiasts - Fans of the NASCAR Dodge Weekly Series are more likely to be avid NASCAR fans, and their interest in NASCAR is growing.
• Emotional connection with NASCAR - NASCAR Dodge Weekly Series fans are more likely to associate NASCAR with a variety of positive attributes, such as honorable, genuine, like a big family, and thrilling and exciting.
  • Emotional connection with the sport, the brand, the series, the drivers and most importantly - the sponsors
• Growing interest in attending NASCAR events - NASCAR Dodge Weekly Series fans have a higher level of interest in attending a NASCAR race, and they are more likely to attend.
• Loyal supporters of NASCAR Sponsors - Fans of the NASCAR Dodge Weekly Series are more likely to have positive feelings about NASCAR sponsors and make an effort to buy their products.
  • 80% are more likely to have ever purchased NASCAR related items
  • Purchase intent from NASCAR sponsors is more than double of regular NASCAR fans
• Weekly Racing Series fans are more likely to be overall sports fans
  • These fans are active sports fans, preferring to attend live events - offering significant opportunities to on-track sponsors

The Demographics At Old Dominion Speedway Closely Match Those Of NASCAR

• Male/Female: 61%/39%
• Age 25-54: 56%
• Income $50,000+: 43%
• Education - high school plus: 73%
• Married: 64%
• Own home: 72%
• Employed full time: 72%
• Occupation
  • Professional: 27%
  • Tech/Clerical/Sales: 21%
  • Craft/Precision: 13%
  • Unskilled Labor: 29%